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The Wall Street Journal: GM temporarily pauses paid advertising on Twitter following Elon Musk takeover

General Motors Co.
GM,
+1.81%

 is pausing its paid advertising on Twitter in the wake of Elon Musk’s acquisition of the social-media site, saying it wants more information about the site’s direction under its new ownership.

The Detroit automobile maker, which competes against Musk’s Tesla Inc.
TSLA,
+1.52%
,
characterized the move as a normal step when a media platform undergoes a significant change.

“We are engaging with Twitter to understand the direction of the platform,” GM said in a statement Friday.

GM said its outreach to customers on Twitter would continue and described its freeze on paid advertising as temporary.

Now read: Elon Musk on the hook to pay more than $200 million to 3 fired Twitter execs

An expanded version of this report appears at WSJ.com.

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