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28 Sep, Wednesday
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Bull Trader USA

The Wall Street Journal: Peloton pulls ad after Chris Noth sexual-misconduct allegations surface

A “Sex and the City” character died after an intense Peloton workout in the series premiere of “And Just Like That …”
HBO Max/screenshot

Peloton Interactive Inc.has removed a viral ad featuring “Sex and the City” actor Chris Noth after sexual-assault accusations against him were published online.

Don’t miss: And just like that … Peloton ad brings ‘Sex and the City’ character back to life

“Every single sexual assault accusation must be taken seriously,” said a Peloton PTON, +3.40% spokeswoman Thursday. “We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”

An article published earlier Thursday in the Hollywood Reporter quoted two women anonymously who accused Mr. Noth of sexual assault. 

Key Words (December 2019): The Peloton husband on that hated ad: ‘That’s not who I am’

A representative for Mr. Noth didn’t immediately respond to a request for comment. HBO Max, which is streaming “Sex and the City” reboot “And Just Like That…,” declined to comment.  

An expanded version of this report appears at WSJ.com.

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